in-house marketing support and shared Revenue opportunities

Cobo Center can help you market your event in a variety of ways.  Here are a few of the products that can help you promote and enrich your event.  Consult your Sales or Event Manager for complete information.

Video Display Advertising

Advertising can be purchased for the Cobo Center video display screen. Presentations with videos, slides and messaging can be created for your event to run periodically on our video screen for the duration of your show. Our technicians will work with your team to include your promotional materials into the content management system of our display.  Contact your sales or event manager for details.

Pricing:  Run of show, non exclusive, up to 3 days: $1500 plus production costs

                                                          OR

             20% of video board advertising revenue for run of show

Clients must submit all media sized and formatted to the specifications of the video board one week prior to display.

Signage

Various internal and external sign placements are available to promote your event.  Cobo Center can help you design and print your banners, building wrap and supergraphics in-house .  Contact your sales or event manager for more details.

Cobo Center Sign Brochure

Download Cobo Center sign brochure

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Website and Online Event Information

cobocenter.com lists basic information for all events on the Event Calendar.  For a minimal fee, your event can also be listed on the homepage Events list, and have a link to a more detailed event listing that includes agendas, pictures, videos, speaker information, web links and much more.  Our Marketing and Communications Department can help you design a detailed event listing that is right for your event.

The Cobo Center homepage has a Spotlight on Cobo section that shows everyone coming to the webpage a picture and statement about your event.  Links to other webpages or your detailed event listing can also be included. Your Spotlight on Cobo listing runs during your event.

Also for a minimal fee, a homepage overlay for the Cobo Center website can be created, announcing your event to everyone visiting the website during your event (they will need to close the overlay to access the website.)  This placement gives your event maximum exposure to all cobocenter.com visitors.

Local Media List

Cobo Center provides customers with a current and comprehensive list of local media outlets that can be contacted to promote events in Cobo Center.  Download our media link list HERE

Social Media Marketing

Facebook, Twitter and You Tube are the social media outlets Cobo Center uses to promote public events, or any other event requested by the planner.  Daily posts and links to event news, webpages, and videos can go a long way in reaching industry and local attendees. Additionally, the last two posts on both Facebook and Twitter appear on the cobocenter.com homepage.  Our Marketing and Communications Department can help you design a social media strategy for your event that will expand the reach of your core messages, inform and direct your attendees, and reach targeted media outlets with event updates.

Webcast and Web Conferencing

With an on-site studio in Cobo Center, our preferred vendor, TVS Communications, can help you webcast or web conference your event, distributing your program to a larger audience and creating new revenue streams.  Content options like pay-per-view, online registration, polling, "submit a question," real time surveys, downloadable documents, PowerPoint slide integration and more are avaiable to enhance your viewers' participatory experience.  Webcast and web conference hosting is available on cobocenter.com

WEBCAST YOUR EVENT IN COBO CENTER

New Event Planning guide

Insurance Requirements

Subcontractor Information

Venue Information

Cobo Center Rules and Regulations